Is content really king and why? Is it an important tool in marketing strategies? Is content empowering brand identity and awareness to the targeted audience? Are all companies able to create strong content marketing regardless of their sizes? Is content a helpful tool for company spread and expansion in its marketplace? and who said this quote “Content is king”?
At the beginning, the quote “Content is king” belonged to Bill Gates. He used it in his essay that was published on the Microsoft website in January 1996, where he discussed the importance of content marketing in online strategies and highlighted its vital role in achieving success and expansion on the internet regardless of business size.
Bill Gates mentioned that valuable and impactful content has played an essential role in marketing strategies, because it attracts the targeted audience and makes them aware of the brand identity and enhances their awareness.
Why is Content Considered King?
Most experts believe content is the main core of marketing strategy, as the work in all of them depends on content. It is considered a crucial tool to target your market and understand their needs and wants, then present products or services that make them satisfied.
Some reasons why content is important
- Content helps in delivering your product or service to the potential customers effectively.
- It builds strong relationships with the targeted audience and increases their engagement.
- Valuable content enhances a business website’s strength and boosts its chances of achieving higher organic rankings on search engine results pages (SERPs) and other social platforms.
- It also enhances the website’s performance, generates more traffic, and converts these traffic to real leads.
Types of content
Blogs
Blog articles are distinguished by their informative and educational content about specific topics, and describe a one person perspective. A blog is one of the entertaining content types that makes the reader enjoyable through using the appropriate conversational tone of voice with your target audience, and push them to make interactions like answer questions, provide feedback, and offer solutions for any problem.
Social Media Posts
Online Platforms like Facebook, Instagram, Twitter, LinkedIn, and so on. They are powerful social media channels where posts are published that boost your brand reach and motivate the customers to take action on the post such as like, comment, share, or send messages. Social media posts formats differ from image, text, video, infographics, and live streams.
Video content and script
Firstly, We determine the goal from this video whether educational, entertaining, or persuasive to the customers. This goal will help in defining the structure shape of the script and the tone of voice in the video to deliver a message to the targeted market. Video content is a meaningful format that catches attention, delivers creative and complex ideas, and creates a deep emotional connection with viewers.
Infographics
Explaining and simplifying complex data, concepts, or information in a clear and visual way that is called Infographics. They are a combination of images, text, charts, and graphs to make the complex information easy to understand.
Case Studies
Case Study is a detailed examination or deep analysis of a specific case, event, or individual. The types of case studies are descriptive, explanatory, exploratory. We use this type of content in many fields like; education, business, psychology, and social sciences.
Company Profile Content
A company profile is a comprehensive presentation of the business, including its history, vision, mission, provided services or products, operations, and achievements. it also evolves a brief about business partners, investors, and target audience.
Ebook Content
Ebook content is a comprehensive document, distinguished by informative, engaging, and valuable content to provide your target audience with detailed information about a specific subject. The purposes of this content type are educational, informational, Inspirational, and marketing.
Whitepaper Content
Whitepaper Content is reliable and accurate reports that examine a specific subject or problem, and offering ideal solutions depend on deep analysis and examination to provide a complete point of view.
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